One of the things I was super sick of online was the amount of slop content. You know the type, in your face editing trying to maximize engagement, low substance, sometimes actively harmful. I asked myself, "What if I started a hashtag about stuff that's just cool or interesting?"
On Hbomberguy's subreddit there's this weekly post called "These videos are good, and here's why" and that was kind of the main inspiration for the hashtag. Every time I watch a video that's worth a damn, I'm posting it under #ThisVideoIsWorthYourTime and like, I encourage anyone to do the same.